![]() McDonald’s is also replicating its own website from the 90s to help tell their food quality journey from then until the present day. A partnership with The Times has also been organised, which consists of bringing back stories and front pages from past issues of the newspaper. In addition to the films, there’s a retro inspired media buy with old school digital banners popping up across the internet, 90s themed OOH posters on sites across the UK, with content that plays to pop-culture references from the past across radio and social. When one friend is offered a McDonald’s, she says, “Whatever.” Her friends reassure her and encourage her to get with the times: “All McDonald’s burgers have been made with 100% British and Irish beef for over 20 years.”Įnlightened, she gladly takes a bite, before getting a message on her pager asking her to go the roller disco that evening. In the second film, we see a group of friends sitting down for dinner. He’s given a McDonald’s breakfast, to which he replies “McDonald’s? Talk to the hand.” His colleague, very much in the present day, replies: “Oh get with it, Tony, the eggs in McMuffins have been free-range for over 20 years.” His mind changed, he tucks in, before sending a fax and making plans for a game of squash in true '90s fashion. We see an office worker using a corded landline telephone to make calls, while working from a 90s computer, complete with a floppy disk drive and a Filofax. In both films, nostalgia is used to highlight the changes McDonald’s has made to the way they source their food. In addition to the Teletext takeover, two additional 30-second ‘Keep Up With The Times’ films shot by Tim Godsall, will launch across TV and VOD. The 30-second spot will take over screens across the UK, and will read: “We’ve been using 100% British and Irish beef since you were booking your holidays on here.” ![]() ![]() The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture.
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